You're getting overlooked for work you'd be great at.

Reel turns one real conversation into language, positioning, and a profile to go after the work you actually want.

For You

Does this sound familiar?

You're accomplished. But:

  • You've done a lot of different things, and the common thread is hard to explain.
  • You want something different, but you're not sure what that is, or how to position yourself for it.
  • You know you're capable of more than your title suggests.
  • Recruiters and hiring managers don't seem to see the full scope of what you bring.
  • You're getting interest, but not the right opportunities.

If that's you, you're in the right place.

Rachel Gulley, founder of Reel
Why Reel Exists

The story behind the experience matters.

After spending 14 years in recruiting, I realized most people aren't represented by the work they actually do. They're represented by resumes, titles, LinkedIn profiles, and job descriptions. Those are the best tools we have, but they only tell part of the story.

Most people don't need another resume rewrite. They need someone willing to take the time to understand what they actually bring to the table.

Reel starts with conversations between people, because understanding someone requires context.

I'm Rachel. I spent my career on every side of hiring, watching great people get overlooked, and I've felt it myself. So I built Reel, because there's a better way.

How It Works

Most careers make more sense in conversation than they do on paper.

That's exactly where we start.

ConversationUnderstandingPositioningOpportunity

The conversation helps connect the dots between where you've been, what you're great at, and where you're headed next.

What You Walk Away With

What one conversation changes.

Here's how that looked for one client, in their own words:

Before

"I've worn multiple hats at a lot of companies, so I always found it hard to articulate the value I bring. The best I had was calling myself an 'executive-level operations generalist,' which sometimes landed but most times didn't."

After

"What I actually do is identify and solve the operational infrastructure problems growing companies run into. After my Reel conversation, I'm so much more confident describing my niche. It hits right at the center of what I love to do and what I'm best at."

Senior Operations Leader

People take their Reel into recruiter calls, interviews, and their LinkedIn, and use it to talk about what they do and where they want to go next.

Let's talk about where you're trying to go next.

What People Say

People walk away feeling understood.

I tested your version of my resume against my others, and it made a real difference.

You articulated strengths I hadn't recognized in myself.

I'm stunned at how well you understood me, my hopes, and my career dreams.

I felt like you were on my team.

One conversation. Clear positioning for what's next.

The Reel Conversation
$249$399

Early pricing

60 minutes, and a full set of tools you can use right away:

  • A profile of how you work and what you're great at
  • A resume rewrite
  • Personalized interview prep
  • LinkedIn and social copy
  • A 30-minute follow-up, to use however you like: interview prep, search strategy, a debrief, whatever is most helpful

Whether you're figuring out your next chapter or you just need to land something now, the conversation meets you where you are.